Pierre Robin Syndrome – Lip Adhesion Release Surgery
[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_font_size=”16px” hover_enabled=”0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” sticky_enabled=”0″] What is Pierre Robin Syndrome? Pierre Robin syndrome is a disorder in which an infant has a smaller than normal lower jaw, a tongue that falls back in the throat, and breathing difficulties. Causes The exact causes of the Pierre Robin Syndrome are unknown. It is likely a part of a variety of genetic syndromes. The lower jaw grows slowly before birth but can grow faster in the first few years of life. Symptoms Symptoms of this condition include: Cleft palate High-arched palate Jaw that is very small with a small chin Jaw that is far back in the throat Repeated ear infections Small opening in the roof of the mouth, which may cause choking or liquids coming back out through the nose Teeth that appear when the baby is born Tongue that is large compared to the jaw Patient Returns for Tongue Lip Adhesion Reversal This 10-month-old boy is from Chennai in Tamil Nadu, India. He was born with the classical signs of Pierre Robin syndrome. There were micrognathia, retruded tongue and cleft palate. Children with cleft palate have a hole in the roof of the mouth. His parents presented to our hospital for management of his birth deformities. Treatment planning was first explained to the parents. They understood each surgery had to follow the planned schedule for the best results. Parents consented to the proposed treatment plan. Plastic surgeons also perform this surgery in countries like Japan and the US. Retruded tongue position and micrognathia cause the tongue to fall into the throat. This would result in airway blockage by the tongue. He underwent tongue lip adhesion surgery a day after the presentation at our hospital. This surgery prevents the occurrence of stridor in Pierre Robin afflicted infants. Characteristics of Airway Obstruction by Tongue Stridor is the high-pitched breath sound arising from an obstructed airway. Infants with Pierre Robin sequence run the risk of airway obstruction by the tongue. Tongue lip adhesion surgery prevents this potential threat to the life of the infant. Pierre Robin syndrome can develop from an abnormal intrauterine fetal neck position. Flexion of the developing mandible against the sternoclavicular joint can result in micrognathia. This could cause abnormal retrusion of the tongue. The tongue pushes up against the developing palate causing nonfusion of the palate. This syndrome can also have a genetic basis for its development. Specialty Center for Management of Cleft Deformities Dr. SM Balaji, Oral and Maxillofacial Surgeon, has over 30 years of surgical experience. This includes cleft lip and palate surgery and craniofacial deformity surgery amongst others. Our hospital is also a specialty center for facial cosmetic surgery. Many celebrities have undergone cosmetic nose surgery at our hospital. We are also a specialty trauma care center for facial fracture surgery. Our hospital also has a 24-hour ambulance service for facial trauma victims. Our hospital is the Southeast Asian affiliate of the Dallas-based World Craniofacial Foundation. Students from Western dental schools request our hospital for observership opportunities. Many children with syndromic deformities get a new lease of life at our hospital. Patients from all over the world come to our hospital to undergo corrective surgery. These include patients from developed regions like Europe, Japan and the US. We have two dedicated states of art operating theaters in our hospital. Our nursing staff has over 20 years of experience in providing quality postoperative care. The lives of many afflicted children have undergone transformation here. Cleft Palate Surgery followed by Tongue Release The patient underwent cleft palate repair at 10 months old. A positive suction test denoted that there was optimal surgical correction. He then underwent reversal of the tongue lip adhesion in two days. Delay of this surgery would lead to abnormal speech development. There was an uneventful recovery from both surgeries. He was very lively and vocal throughout his postoperative stay. Tongue movement demonstrated the full range of motion. His parents were very happy with the results of the surgery. They expressed their gratitude to the hospital staff before final discharge. [/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”] Surgery Video [/et_pb_text][et_pb_video _builder_version=”4.9.0″ _module_preset=”default” src=”https://youtu.be/RCPbTpu8SFs” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section]
7 Things you should know about Rhinoplasty
What is Rhinoplasty? Rhinoplasty generally referred to as “nose job,” is surgery to alter the shape of the nose by adjusting the bone or cartilage. Rhinoplasty is one of the most common types of plastic surgery. Why Rhinoplasty? People get rhinoplasty to repair their nose after injury, to fix breathing issues or a birth defect, or because they are uncomfortable with the appearance of their nose. Possible improvements that your surgeon can make to your nose through rhinoplasty include: a change in size a change in angle straightening of the bridge reshaping of the tip narrowing of the nostrils If your rhinoplasty is performed to enhance your appearance rather than your wellbeing, you can wait until your nasal bone is fully developed. This is around 15 years of age for children. Boys can continue to grow until they’re a little older. However, if you are having surgery due to impaired breathing, rhinoplasty can be done at a younger age. Seven Things you should know about Rhinoplasty Amputation of the nose was a common punishment for criminals in ancient India. This led to debilitating facial deformities with both cosmetic and functional compromise. Sushruta, the father of plastic surgery, reconstructed the nose through the use of a forehead flap in 800 BC. This technique is still used by surgeons today. Rhinoplasty is the surgical correction of nasal deformities. It can range from the correction of simple cosmetic deformities to the correction of complex cleft deformities. There are two types of rhinoplasty, namely open rhinoplasty and closed rhinoplasty. Closed rhinoplasty is the technique of choice as there is no visible scarring after surgery. Certain nasal deformities require augmentation using rib cartilage grafts obtained from the patient. This is harvested at the time of the same surgery. Rhinoplasty results not only in cosmetic improvement of the nose but also helps with functional improvements. Difficulty breathing could be due to a nose block, which can be caused by a bent septum to blocked turbinates. These are corrected through rhinoplasty. Rhinoplasty is extremely technique sensitive and the best results are obtained by vastly experienced surgeons. How much is the cost of Rhinoplasty in India? Rhinoplasty charges rely on various factors and range from Rs.70,000 to Rs.2,000,000 in India. The minimum price in India is Rs.70,000. India’s average price is roughly Rs.1,20,000. The overall price in India is up to Rs. 2,000,000. Rhinoplasty Before After Pictures Know more about Rhinoplasty Broad Nose Repair Flat Nose Repair
Closed Rhinoplasty – Saddle Nose Correction with Alar Base Reduction
[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] What is Closed Rhinoplasty? The closed rhinoplasty technique makes all incisions in the nose, leaving no visible scars. Corrections to the nasal cartilage, bone, and septum are all performed within discreet nasal incisions. The closed rhinoplasty procedure also has the benefit of minimizing recovery times. Closed Rhinoplasty – Saddle Nose Correction with Alar Base Reduction This young man presented our hospital with a saddle nose deformity, a flattened bridge of the nose, and a wide alar base. He was approached with recovery planning and he consented to surgery. He first underwent an improvement in the flattened bridge of the nose with a rib grafted at the time of surgery and an excision of the lower crus of the lateral cartilages. This was followed by Weir excision for alar base correction followed by bilateral lateral osteotomy. He was very pleased with the outcome of the surgery.[/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] Surgery Video [/et_pb_text][et_pb_video src=”https://youtu.be/V3YRG_au5qU” _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section]
Facial Asymmetry Correction– Mandibular Distractor Surgery
[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] Facial Asymmetry Correction What is Facial Asymmetry? Facial asymmetry is characterized as a condition where one-half of the face is different from the other half. Minor asymmetries are very normal and can be minor anomalies that distinguish the face, offer uniqueness and make it fascinating. However, large variations in contours are readily identifiable and frequently viewed as influencing the appearance of the aesthetic. There are many options to treat facial asymmetry, including fat transfer, facial boost operations, soft tissue adjustment, lipodermal grafting, personalized implants, craniofacial architecture correction, or nerve and muscle function alteration. The goal of the procedure is to strengthen the equilibrium between the two facial halves. Patient born with hemifacial microsomia affecting the right side of the face The patient is a 23-year-old male from Guntur in Andhra Pradesh, India. He was born with a major asymmetry of the right side of the face. Genetic testing for hemifacial microsomia was performed for the patient with confirmation of the diagnosis. Incidence of hemifacial microsomia and probable causes for the condition Hemifacial microsomia is the condition where one side of the face is smaller than the other. It is an autosomal recessive trait. Though most commonly unilateral, it can on rare occasions be bilateral. Facial nerve dysfunction is underdiagnosed because of the magnitude of other deformities. There might also be involvement of the external ear. It might manifest as congenital absence of ear canal in severe cases. Microtia surgery is required when there is deformity of the pinna of ear. Craniofacial microsomia is another term used to describe hemifacial microsomia. Signs and symptoms usually manifest at the time of birth. Jaw correction is through orthognathic surgery. The rehabilitation process is prolonged with several surgeries needed for complete rehabilitation. A lot of research has been devoted to the study of hemifacial microsomia. It is felt that there could also be a vascular component to the development of hemifacial microsomia. This is usually manifested in the first trimester of pregnancy. The patient faces worsening of hemifacial microsomia with growth The patient’s condition gradually worsened as he grew up. His right cheekbone was also affected. There was complete hypoplasia of the right side of his mandible. The body and ramus were grossly underdeveloped leading to gross facial asymmetry. He had faced considerable bullying while in school. This had caused him to be quiet and have few friends. His parents had always been worried about how he would adapt to his problems. Decision made to undergo corrective facial surgery for hemifacial microsomia The patient informed his parents that he wanted to undergo surgery once he finished his studies. He said that he wanted to begin his work life only after the corrective surgery. His parents began making inquiries regarding hospitals that performed hemifacial microsomia surgery. A distant acquaintance whose son had undergone reconstructive facial surgery at our hospital had recommended our hospital. She said that her son who had been born with facial deformities had been restored to normalcy at our hospital. The patient’s parents got in contact with our hospital manager and fixed an appointment. Initial consultation at our hospital for hemifacial microsomia correction Dr. SM Balaji, hemifacial microsomia surgeon, examined the patient and obtained imaging studies. Examination revealed that the patient had gross asymmetry of the face. There was an extreme deviation of the mandible to the right side. Intraoral examination revealed that the patient had an occlusal cant. Treatment planning explained in detail to the patient and his parents Imaging studies revealed that the patient had a shortening of the ramus of the mandible. There was also a hypoplastic body and ramus. They were informed that ramus height needed to be increased through internal distraction. A total of 25 mm of distraction needed to be performed to establish symmetry of the ramus on either side. A maxillary Le Fort I osteotomy also needed to be performed to ensure that his occlusal cant was corrected. This would also help prevent the occurrence of an open bite on the contralateral side. The patient and his parents expressed understanding of the treatment plan and consented to surgery. Successful completion of the distraction osteogenesis phase of treatment Under general anesthesia, the patient underwent placement of the right internal ramus distractor followed by the maxillary Le Fort I osteotomy. Following a latency period of one week, distraction of the right ramus was begun. A total of 25 mm of distraction was performed. There was symmetry established to the patient’s lower third of the face. The mandibular deviation to the right was also corrected. It was explained to the patient that he needed to return in six months for distractor removal. This would allow for complete bony consolidation at the site of distraction. Patient returns for internal distractor removal surgery As per instructions, the patient returns for removal of the internal distractor device. A posterior crevicular incision was made followed by unscrewing of the distractor using an angled screwdriver. The incision was then closed with sutures. The patient was instructed that he would need bone graft placement to the hypoplastic ramus and body of the mandible. This would result in the completion of his rehabilitation. He expressed understanding of this and said he would return for further surgery in six months. [/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] Facial Asymmetry Surgery Video [/et_pb_text][et_pb_video src=”https://youtu.be/IoIYsrQ1ilk” _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” background_color=”#008eed” vertical_offset=”0px” scroll_fade_enable=”on” motion_trigger_start=”top” hover_enabled=”0″ border_width_top=”18px” border_color_top=”#0bb4c4″ box_shadow_style=”preset3″ global_module=”4382169″ saved_tabs=”all” border_radii=”on|23px|23px|23px|23px” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” header_3_font=”|||on|||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” custom_margin=”||1px||false|false” custom_padding=”||1px||false|false” hover_enabled=”0″ header_3_text_shadow_style=”preset1″ sticky_enabled=”0″ header_2_font=”|||on|||||” header_2_text_color=”#FFFFFF” header_2_text_shadow_style=”preset1″ header_2_text_align=”center”] Make Enquiry [/et_pb_text][wpforms_selector form_id=”6732″ show_title=”off” _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px|5px|5px|5px|false|false” custom_padding=”0px|5px|5px|5px|false|false”][/wpforms_selector][/et_pb_column][/et_pb_row][/et_pb_section]
COVID-19 Prevention Vaccination
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] Coronavirus disease (COVID-19) Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus virus. Most people infected with the COVID-19 virus will develop mild to moderate respiratory disease and recover without needing special care. Older people and those with underlying medical conditions such as cardiovascular disease, diabetes, chronic respiratory disease and cancer are more likely to develop severe illnesses. The best way to avoid and delay transmission is to be well informed about the COVID-19 virus, the disease it causes and how it spreads. Protect yourself and others from contamination by washing your hands or using alcohol-based rubbing regularly and not touching your skin. COVID-19 Vaccination Happy to share that just now have been vaccinated as a part of the COVID19 prevention vaccination drive, initiated today. On the auspicious inaugural edition of COVISHIELD inoculation across India today, Prof. Dr. SM Balaji was one of the very few doctors to be given the first dose of the vaccine on the morning of 16 January 2021. The vaccine is the most reliable, safest, and efficient product and the crowning part is it is part of the Made in India. Also, very happy to note that the vaccine will be delivered to frontline workers across the nation soon. We hope that the COVID-19 pandemic ends soon and Indian vaccines would be a tool against the virus [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.4″ _module_preset=”default”][et_pb_image src=”https://smbalaji.com//wp-content/uploads/2021/01/Covid-19-Vaccination-dr-sm-balaji.jpg” alt=”COVID-19 Prevention Vaccination Drive” title_text=”Covid-19-Vaccination-dr-sm-balaji” _builder_version=”4.7.4″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”] Covishield Oxford-AstraZeneca vaccine is developed locally by the Serum Institute of India, the world’s largest manufacturer of vaccines. It is said to generate more than 50 million doses a month. The vaccine, known as Covishield, is made from a weakened strain of the common cold virus (known as adenovirus) from chimpanzees. It has been tweaked to look more like coronavirus-though it can’t cause illness. When the vaccine is administered into a patient, the immune system is activated to start producing antibodies and to start fighting any coronavirus infection. Jab is administered in two doses between four and 12 weeks apart. It can be kept safely at temperatures between 2 degrees celsius and 8 degrees celcius, roughly the same as a domestic refrigerator, and can be delivered in current healthcare settings such as medical surgeries. This makes it easier to distribute than any other vaccines. Jab developed by Pfizer-BioNTech, which is currently administered in many countries, must be stored at-70 degrees celsius and can only be transferred a limited number of times-a specific challenge in India, where summer temperatures can exceed 50 degrees celsius. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Top 5 tips on how to choose a good dentist
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media. More than 2.7 billion people worldwide are online, which is about 40% of the world’s population. 67% of them use social networks. Mike Rogers However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible.
Safety measures for your patients
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media. More than 2.7 billion people worldwide are online, which is about 40% of the world’s population. 67% of them use social networks. Mike Rogers However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible.
The process of making dental crowns
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media. More than 2.7 billion people worldwide are online, which is about 40% of the world’s population. 67% of them use social networks. Mike Rogers However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible.
All possible ways to align your teeth
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media. More than 2.7 billion people worldwide are online, which is about 40% of the world’s population. 67% of them use social networks. Mike Rogers However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible.
Safety measures for your patients
Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media. More than 2.7 billion people worldwide are online, which is about 40% of the world’s population. 67% of them use social networks. Mike Rogers However, there are downsides to virtual promotions as servers, systems, and websites may crash, fail, or become overloaded with information. You also can stand risk of losing uploaded information and storage and at a use can also be effected by a number of outside variables. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook, Snapchat, Instagram, Twitter, Pinterest, Google Plus, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space as well as potential customer interactions stores as Likes, Followers, and clicks to your page with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the largest audience possible.